From Marriage to Management: Toyosi Etim Effiong’s Leap into Talent Management

Media executive Toyosi Etim Effiong explains why she stepped into talent management. She said marriage to filmmaker Daniel Etim Effiong exposed Nollywood’s informal practices. “Producers just casually call actors to ask when they will be available,” she noted. “Then they start bargaining fees over the phone like market women.” Schedules were often canceled at the last minute without notice and without any legal framework. Determined to professionalize the industry, she began by managing her husband’s career. His improved bookings and smoother negotiations caught the attention of his peers. Before long, they reached out and asked her to handle their careers as well. Today, she runs a talent management service introducing proper structures and legal protections into the industry.

Use The App To Win ₦1m

Stories are shared by community members. This article does not represent the official view of NaijaWorld — the author is solely responsible for its content.