Funke Akindele Fires Back: Stop Reducing My Hard Work to Dancing
Nollywood star Funke Akindele explains why she often dances to promote her films. She stresses that no one asked her to dance and urges fans to recognise all her efforts, from filmmaking to nail art. She reflects on her journey in Nollywood and details her work in production, acting, marketing and distribution. Funke labels her varied tasks as “hard work” and calls on critics to view her contributions beyond mere promotional dances. Her comments respond to recent criticism from director Kunle Afolayan, who questioned dance marketing and low box-office returns. Funke advised him not to let jealousy cloud his own success. Colleagues including Omotola Jalade Ekeinde, Iyabo Ojo and Chinyere Wilfred have also weighed in on promotional strategies. They emphasise that every filmmaker should choose the methods that best suit their work.
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