When Brands Outsell Stars: Is Hollywood Choosing Franchises Over Actors?

Hollywood once relied on big names like Tom Cruise and Will Smith to guarantee a hit. These stars built trust and carried original stories to the box office. Today, that landscape has shifted. Marvel, Star Wars and other major franchises consistently draw crowds, often regardless of who’s starring. By contrast, Nollywood still shows the power of individual celebrities. A new Genevieve Nnaji film would attract attention based on her reputation alone, not an existing cinematic universe. Is Hollywood moving away from star-driven films and placing its bets on brands instead? What does this evolution mean for actors and audiences alike?

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