Public Officials Must Manage Their Online Footprints, Expert Warns
A reputation strategist warns Nigerian public office holders to treat their digital presence with the same seriousness as their physical security and oath of office. A recent viral video exposed an old account linked to the INEC chairman, revealing past partisan posts, name changes, locked profiles, and parody labels. The expert explains that every like, reply or tweet remains permanently traceable. Advanced tools such as reverse image searches and metadata trackers let citizens unearth digital histories in hours, turning old posts into viral forensic evidence. Such “digital ghosts” can erode trust in critical institutions. When an election umpire’s online past shows bias, public confidence in the entire electoral process can collapse before any court ruling. To avoid reputational crises, the strategist recommends that officials audit their profiles, engage professional PR support, and address controversies transparently. Deleting posts is no longer an option—open ownership of one’s digital record is now part of good governance.
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