Inside Scoop: Taraba Governorship Candidate’s Media Tactics Backfire
A candid phone call captures a Taraba governorship aspirant growing frustrated with his media aide. Despite fresh lines on ghost workers, job creation, road repairs, security, pensions, health and education, the public refuses to engage. The aide admits that praise for the incumbent’s efforts in absorbing ghost workers, providing jobs, rehabilitating roads and restoring pension payments has made negative attacks ineffective. By the end of the call, the candidate angrily demands new angles or he’ll confiscate the gadgets he supplied. The exchange reveals how voters are tuning out smear campaigns.
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