Grace Ladoja Becomes First African Woman to Design Nike Air Max Plus

Grace Ladoja has turned her decade of work at the Homecoming Festival into a global design milestone. Her Nike x Homecoming Air Max Plus blends Lagos and London influences to celebrate hybridity, migration, and belonging. As founder of Homecoming Festival, Ladoja built a platform where music, fashion, sport, and art meet. This collaboration marks her as the first African woman to reimagine a Nike silhouette, highlighting progress in representation at the highest levels of design. The campaign’s intimate visuals feature Ladoja alongside her son and her father, the Olubadan of Ibadanland. These images honour legacy and lineage while showing how rooted stories can guide cross-border creativity.

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