Don Jazzy Slams Gen Z Stars Like Ayra Starr for Shying Away from Online Promotion

Music executive Don Jazzy has raised concerns about Gen Z artists’ approach to social media promotion. On the Who’s In The House podcast, he said many younger acts prefer keeping their feeds neatly curated rather than sharing their music repeatedly. He believes constant visibility is key to success and often clashes with his own signees when they hold back. He even cited Ayra Starr’s hesitation and her struggle with "imposter syndrome." Don Jazzy urged all artists—upcoming and established—to own their digital presence and push their work across platforms to stay relevant.

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