When Movie Marketing Goes Too Far: Have You Already Seen It All?

You scroll Instagram and spot a film trailer. A few clips later, you feel you’ve seen half the movie before it even hits cinemas. Studios now roll out campaigns months in advance. Teasers, cast interviews, behind-the-scenes footage and influencer reactions keep each title trending around the clock. But this level of hype can backfire. At what point does overexposure spoil the surprise? Share your thoughts.

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