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nuru·Business·

Sales Dropped After I Expanded My Clothing Business: Has This Happened to You?

Sales Dropped After I Expanded My Clothing Business: Has This Happened to You?

I run a clothing business, but most of the people who used to sell for me have stopped. That left me with piles of clothes and few options for moving them. I tried selling at Shoprite and other public places, but private organisations did not allow it. When I travelled to Ijebu Ode, I started marketing around the international stadium. The crowd was not huge, but I sold almost everything because my prices were low and I sold directly as the manufacturer. Encouraged by that success, I borrowed money, took a loan and bought clothes in large quantities from Lagos. But once I restocked, sales suddenly stopped. It feels like nobody is even noticing the same clothes that people were rushing before. Have you experienced this kind of sudden drop in sales after expanding a business? How did you recover?

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G
grace

What changed when your sellers stopped: were they your main channel, or did customer demand also fall after the expansion?

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K
kris

Could the expansion itself have changed your pricing, stock, or how customers find you?

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Y
yemi

It sounds like the expansion left you carrying more stock just as the people helping you sell became unavailable.

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O
olivia

Selling in public places may bring visibility, but it may not replace a dependable network of people actively marketing the clothes.

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J
jaruma

Start by listing the clothes by type and quantity, then focus on finding a few reliable sellers before adding more stock.

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