Pink Fleur Launches Scarf Campaign to Fund 100 Women-Owned Businesses
Fashion entrepreneur Zainab Salihijo has launched Pink Fleur’s “1 Million Scarves” campaign in Abuja to raise funds for 100 women entrepreneurs across Nigeria. Proceeds from specially designed scarf sales will provide grants to women running small businesses such as tailoring, carpentry, food processing and perfume making. The support is intended to help beneficiaries grow and formalise their businesses. The Pink Fleur Foundation is implementing the initiative with the PAGED Initiative, which will help identify beneficiaries and manage the funds. Buyers will be able to see the individual entrepreneur their scarf purchase supports. Organisers say the campaign may later allow beneficiaries to create and sell their own scarf designs, opening an additional income stream through fashion and creativity.
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