Why Nigerian Brands Should Launch Gift Cards

Vouchers and cashback deals have become common in Nigeria. Fintech platforms like Opay, PalmPay, Kuda and PiggyVest reward users with airtime rebates, while delivery apps offer first-time user discounts. Despite this trend, few local businesses provide their own gift cards. Most people still associate gift cards with foreign brands. Yet homegrown gift cards could boost customer loyalty, encourage repeat purchases and attract new buyers through gifting. What Nigerian brand should introduce gift cards? Would you buy one for yourself or as a gift?

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