Dr Yetty Ogunnubi on Building Africa’s Fashion Legacy Through PR and Technology
Dr Yetunde “Yetty D” Ogunnubi has spent over 15 years shaping Africa’s fashion and creative industries. As founder of YD Agency and FashionEVO, and co-director of Fashions Finest Africa, she has driven major PR and marketing campaigns for brands and events across the continent. She credits the US Academy for Women Entrepreneurs with sharpening her strategic vision and fuelling cross-border collaborations. FashionEVO was created to fill a tech gap in the industry, offering designers digital tools and infrastructure to scale globally while preserving local craftsmanship. Her advice to young fashion entrepreneurs is simple: “Master the business of your creativity before you seek the applause for it.” She emphasises the need for solid structures in finance, branding and supply chains before chasing fame. Drawing on the grit of Lagos and the traditions of Ogun State, Dr Ogunnubi bridges Nigerian vibrancy with international sophistication. She calls for better access to capital, stronger infrastructure and formal mentorship pipelines to help female-led businesses thrive in Nigeria.
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