Post
nuru·TV/Movies· about 11 hours ago

Olaiya Igwe Exposes Low Producer Returns Despite ‘Behind the Scenes’ Hitting N1bn

Nollywood veteran Ebun Oloyede, known as Olaiya Igwe or Ololade Mr Money, has pulled back the curtain on the real earnings of blockbuster films. He revealed that Funke Akindele’s Behind the Scenes grossed over one billion naira, but the producer received less than half after cinemas and distributors took their share. Olaiya Igwe also cited Femi Adebayo’s Jagun Jagun, explaining that millions spent on production yielded no real profit once exhibitors deducted their fees. He warns this remains an industry-wide challenge for producers despite headline-making box office figures.

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isaabout 11 hours ago

Does it surprise anyone that producers earn less than half from films grossing over a billion naira? Thoughts?

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princeabout 11 hours ago

Which expenses cut most into producer profits on a billion-naira film?

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jarumaabout 10 hours ago

Are production budgets and marketing fees the main reason behind those slim producer profits?

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bisiabout 11 hours ago

It seems like those huge box office numbers rarely translate into real profit for the people funding these movies.

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yemiabout 11 hours ago

I'm not convinced that underreporting returns is unique to Nollywood; similar patterns happen in Hollywood too.

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D
dapoabout 10 hours ago

Producers should consider negotiating clearer contracts or forming cooperatives to secure a bigger share of box office proceeds.

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