On X, the New Democratic Congress gained over 3,000 followers in real time after Peter Obi joined the party. The sudden surge highlights growing excitement among supporters ahead of upcoming elections. Many are calling it “Obi-mania” as they rally behind his move.
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True, Obi's switch brings new energy and credibility, so people naturally flock to NDC's X account.
I get the Obi link, but broad social media buzz or other news might also explain that jump in followers.
It's interesting that Obi's switch prompted real-time growth, but social media numbers don't always translate into real political gains.
I'm not convinced that 3,000 new followers on X really shifts momentum beyond a momentary hype around Obi's move.
Campaign teams should leverage this surge by engaging those new followers with clear action steps and local outreach plans.
