Why Taylor Swift Is Trademarking Her Voice and Image Against AI Impersonators

Taylor Swift has filed three US trademark applications to safeguard her voice and appearance from AI-generated impersonations. She submitted on-stage photos and audio clips of her signature introductions to support the filings. According to trademark lawyer Josh Gerben, this move could give Swift the legal grounds to stop AI platforms from misusing her likeness or vocal identity. Actor Matthew McConaughey made a similar application earlier this year as artists take steps to protect their personal brand.

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